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Tuesday, 25 May 2010

Aubin & Wills

Having an interview at Aubin & Wills, i was required to pull together a mood/customer profile board depicting the Aubin & Wills customer & brand. I was also required to produce three fully outfitted illustrations, along with flat diagrams of the styled garments. I had always heard of Jack Wills but never Aubin & Wills. Once i had performed some research and gathered some inspiration I instantly fell in love...

Aubin & Wills was launched in 2008 and now has 7 stores around the U.K. It is aimed primarily at the post-university age (25-35), and is inspired by classic British style, heritage and culture, updated with a contemporary edge. It has been said to be the sophisticated sibling to Jack Wills specifically aimed at those who have now graduated University and wish for a more sophisticated brand having outgrown the university focused Jack Wills brand, a brand aimed at the higher educated customer just graduated form university.
Aubin & Wills portrays a cultured, aspirational lifestyle which combines formal with casual, traditional with contemporary to create a unique, eclectic, British style. They draw inspiration from references like Hockney in the sixties, Princess Diana in the eighties, Blur in the nineties, and Alexa Chung in the noughties

























Images: aubinandwills.com

sketches: my own

4 comments:

Emma said...

These are amazing! I'm glad you enjoyed the research too!! xxx

knk said...

these pics are very pretty

Anonymous said...

I stumbled upon your work whilst researching fashion blogs in the hopes of starting my own. I have been blown away by the quality of your work. I too am a fashion student studying in Scotland. Your course looks like so much fun; we don’t get as interesting projects as you seem to. Your blog has really inspired me to teach myself how to use illustrator. I so far have managed to avoid it like the plague as my first attempts made me want to throw the computer out the window!
What is it you hope to do when you graduate?

Sandra W said...

There are so many beautiful illustrations on your blog and your work is impressive - loving the Formula 1 winners helmet. mention. Maybe some F1 inspired fashion!

Cay's Crays - Fat Freddys Drop The Pot - Tool Colours - Calvin Harris Transformation - Beauty & the Beast Dark Days - Fat Freddy's Drop Once More With Feeling - Get Cape. Wear Cape. Fly Fight for this Love - Cheryl Cole Friend of Mine - Lily Allen Bedroom Eyes - Natty (All of Natty really!) Candy - Paolo Nutini Like a virgin - Glee version lazy song Original - Bruno Mars ALL Amy Winehouse Do it like a dude (o yea) - Jessie J sunrise - Simply red heartbeats - Jose Gonzalez Jessie J style video Bright lights Bigger city - Cee Lo Green

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