Aubin & Wills was launched in 2008 and now has 7 stores around the U.K. It is aimed primarily at the post-university age (25-35), and is inspired by classic British style, heritage and culture, updated with a contemporary edge. It has been said to be the sophisticated sibling to Jack Wills specifically aimed at those who have now graduated University and wish for a more sophisticated brand having outgrown the university focused Jack Wills brand, a brand aimed at the higher educated customer just graduated form university.
Aubin & Wills portrays a cultured, aspirational lifestyle which combines formal with casual, traditional with contemporary to create a unique, eclectic, British style. They draw inspiration from references like Hockney in the sixties, Princess Diana in the eighties, Blur in the nineties, and Alexa Chung in the noughties
sketches: my own