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Tuesday, 25 May 2010

Aubin & Wills

Having an interview at Aubin & Wills, i was required to pull together a mood/customer profile board depicting the Aubin & Wills customer & brand. I was also required to produce three fully outfitted illustrations, along with flat diagrams of the styled garments. I had always heard of Jack Wills but never Aubin & Wills. Once i had performed some research and gathered some inspiration I instantly fell in love...

Aubin & Wills was launched in 2008 and now has 7 stores around the U.K. It is aimed primarily at the post-university age (25-35), and is inspired by classic British style, heritage and culture, updated with a contemporary edge. It has been said to be the sophisticated sibling to Jack Wills specifically aimed at those who have now graduated University and wish for a more sophisticated brand having outgrown the university focused Jack Wills brand, a brand aimed at the higher educated customer just graduated form university.
Aubin & Wills portrays a cultured, aspirational lifestyle which combines formal with casual, traditional with contemporary to create a unique, eclectic, British style. They draw inspiration from references like Hockney in the sixties, Princess Diana in the eighties, Blur in the nineties, and Alexa Chung in the noughties

Images: aubinandwills.com

sketches: my own

Sunday, 9 May 2010

Vogue like

Featuring: Tilly Holme (Natalie Holme)
Photography: By me
Location: Tilly's bedroom

Saturday, 8 May 2010

Nonwoven project - garment technology

Starting our journey we recieved a catwalk image from John Rocha’s Spring/summer 2010 collection, which would act as our source of inspiration for designing our garments. The aim of the project was to create two garments distinctly representing elements of decoratif and nonwovens in order to develop our research and contextual skills.
We were required to produce one to two outfits out of a selection of nonwovens. As a team, consisting of Amy Whitfield, Paige Wilkins and Sarah Yacabe, we established a unique and diverse approach in using nonwovens to design and develop our garments.
Our research undertook several pathways into decoratif and the use of nonwovens, including innovative techniques, some of which include laser cutting, sonic bonding and burning. We informed our work by looking into various designers and artists and by creating several samples using a variety of unique textile materials and tools...

This was our inspiration:

Taking our inspiration and translating it into our own designs:

Final outfits:

Cay's Crays - Fat Freddys Drop The Pot - Tool Colours - Calvin Harris Transformation - Beauty & the Beast Dark Days - Fat Freddy's Drop Once More With Feeling - Get Cape. Wear Cape. Fly Fight for this Love - Cheryl Cole Friend of Mine - Lily Allen Bedroom Eyes - Natty (All of Natty really!) Candy - Paolo Nutini Like a virgin - Glee version lazy song Original - Bruno Mars ALL Amy Winehouse Do it like a dude (o yea) - Jessie J sunrise - Simply red heartbeats - Jose Gonzalez Jessie J style video Bright lights Bigger city - Cee Lo Green

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